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Holiday Shopping Online Identity Theft

Holiday Shopping Online Identity Theft

November 18, 2016

New LifeLock Survey Shows That a Third of Americans Are Planning to Do All or Most of Their Holiday Shopping Online, but Are Still Concerned about Identity Theft

  • 80 percent of Americans plan to do at least some holiday shopping online this year, with a third planning to do all or most of it online
  • 43 percent of online holiday shoppers* say they will most rely on mobile devices to make purchases
  • Identity theft is still a concern for 71 percent of online holiday shoppers* vs. 56 percent of non-online holiday shoppers
  • 49 percent say that they would give up receiving presents this holiday season if it meant their identity would not be stolen.

RELATED: Holiday Job Scam

What would ruin your holiday season the most? (Graphic: Business Wire)

What would ruin your holiday season the most? (Graphic: Business Wire)

SAN FRANCISCO–(BUSINESS WIRE)–One-third of shoppers plan to do all or most of their holiday shopping online this year and 71 percent of online holiday shoppers* are concerned about identity theft, according to a new survey1conducted online by Harris Poll and commissioned by LifeLock (NYSE: LOCK), a leader in proactive identity theft protection.

@LifeLock survey shows 1/3 of Americans are doing #holidayshopping online, & still concerned about #identitytheft.

Accordingly, many Americans seem to rank protecting their identities ahead of partaking in holiday traditions with 49 percent saying that they would give up receiving presents this holiday season if it meant that their identity would not be stolen.

When asked about things that would ruin their holidays most, 50 percent of Americans said it would be getting their identity stolen; 22 percent said not being able to share the holidays with family and friends due to unforeseen issues; 17 percent said not being able to afford presents for their family and friends; and 11 percent said none of these situations would ruin their holiday season.

While identity theft is a real threat to consumers, it doesn’t have to ruin your holidays, according to Paige Hanson, LifeLock’s chief of identity education. “In general, the more you do and share online, the more your risk increases to be a victim of identity theft,” she said. “But there are some simple things you can do to help protect yourself whether shopping online or in stores.”

RELATED: Protect Your Identity During the Holidays

Here are five suggestions that can go a long way toward preventing identity theft:

  1. Keep a low profile. Be careful in giving out your personal information to receive promotions and offers and don’t save your credit card information on retailer websites, just in case the retailer suffers a breach. You should also be sure that emails sent to you with promotional links don’t point back to an altered link, often with one or two letters missing or changed. This could signal a phishing scam, designed to fool you into entering personal information, like your credit card number or your email and password, which may be used to compromise your identity.
  2. Look for websites with the green padlock. Ideally, you’re able to do all of your online shopping with familiar brands that you already trust. When visiting any website, look for two signs that help indicate that the site is secure: an icon of a locked green padlock on the left side of the URL, and “https” in the Web address. Upon checkout, do not submit your account information if the site does not also ask for the CVV2 security code on the back of your card.
  3. Pay with a credit card … or online/mobile payment. Credit cards provide more protection when it comes to fraudulent activity. You’re not held responsible for unauthorized credit card purchases (beyond, in some cases, a $50 fee), but a thief armed with your stolen debit card could wipe out your entire bank balance, at least until an investigation is completed. Even better, use an online or mobile payment service such as Apple Pay, Android Pay or PayPal.
  4. Don’t use public Wi-Fi – free or paid. Use your cellular network instead. No matter how trusted the source, don’t shop via a public or unsecured Wi-Fi network – you have no idea who may be lurking on it. And that includes paid Wi-Fi in airplanes and hotels as well. Even a password-protected Wi-Fi network is only as safe as the other users. A more secure option is to use your phone’s cellular network, either on the device itself or as a hot spot for your laptop. Remember that your phones and computers are also gateways to your personal information, so make sure they are password-protected.
  5. Watch your accounts closely. During high-volume shopping periods like the holiday season, do a weekly recap of your purchases and check your bank and credit card statements for unfamiliar charges or activity. Better yet, set up text and email alerts to keep track of your transactions. And make it a habit to update your account passwords with unique ones.

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* “Online holiday shoppers” means Americans who plan to do at least some shopping online for the holidays

1This survey was conducted online within the United States by Harris Poll on behalf of LifeLock from October 20-24, 2016 among 2,001 U.S. adults ages 18 and older. This online survey is not based on a probability sample and therefore no estimate of theoretical sampling error can be calculated. For complete survey methodology, including weighting variables, please contact

Original article published